Metabolic Health

Nutrisense aimed to refine their brand image to reflect the company's evolution and maturity, moving away from their initial startup persona. Additionally, they sought to emphasize their unique value proposition in dietitian guidance. Consequently, the revamped identity catered to their primary demographic, transitioning from the 'tech' or 'SAAS' look and feel, to resonate more with the predominant female audience. The introduction of friendlier images, a gentler color scheme, and a new focus on the human element of the company, brought about a new energy.