04/22
KLEEN CBD
DUSK
Campaign
As ubiquitous as cannabis consumption seems to be these days, only 18 states within the U.S. have legalized its recreational use. For many would-be consumers, the stigma of cannabis persists, and the vestiges of ‘reefer madness’ still permeate the national discourse. Kleen, with its wide range of cbd offerings, hoped their brand could shift perceptions for the better and needed a brand identity that would support this effort. To help Kleen enter the market as an authoritative voice within the community, the idea was to minimize the frills to create a brand identity that stood confidently among its peers. reinforcing this authority through a clarity of messaging, a simplicity of presentation, and a degree of polish that belie Kleen's youth.
04/22
KLEEN CBD
DUSK
Campaign
As ubiquitous as cannabis consumption seems to be these days, only 18 states within the U.S. have legalized its recreational use. For many would-be consumers, the stigma of cannabis persists, and the vestiges of ‘reefer madness’ still permeate the national discourse. Kleen, with its wide range of cbd offerings, hoped their brand could shift perceptions for the better and needed a brand identity that would support this effort. To help Kleen enter the market as an authoritative voice within the community, the idea was to minimize the frills to create a brand identity that stood confidently among its peers. reinforcing this authority through a clarity of messaging, a simplicity of presentation, and a degree of polish that belie Kleen's youth.
